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Design approaches > Protection, attributes and experience - Pg. 120

< Humour and appropriation Protection, attributes and experience Case study > Protection, attributes and experience The primary role that packaging serves is to protect the product that it carries. A cardboard box protects cereal, a bottle protects wine and plastic protects against the ingress or egress of moisture. The type and amount of protection that packaging offers can vary greatly, and there are always cost elements involved. Different materials can be used to protect a product and the branding statement influences which are used. Protection protective packaging, in some cases perhaps only a