Dividing the page Structure / unstructure Paper engineering Structure / unstructure Layout concerns the structuring of elements on a page so that they can communicate effectively with a reader. Absence of a structure can also be used to good effect to convey certain characteristics in a design ­ although this in itself is also a type of structure. Unstructured designs can be some of the most visually creative and, by definition, are more difficult to control in order to achieve the desired results. When deconstructing fundamental layout principles to create an unstructured work a designer must consider whether the intended target audience will be able to identify and access the information it contains. Intervention The adding to, or subtraction from the original material by the designer.