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Chapter 6. The People Principle > Hiring, Training, and Certifying for Social M...

Hiring, Training, and Certifying for Social Media Activity

First things first: There is no such thing as a generic social media role. Before you begin to create your requisition, determine what this person’s job will be and what he or she will actually do with social media on a daily basis. Qualifications speak to specific business functions and activity in support of that function, not solely “activity” in a medium.

Remember that the social web is a medium, like the telephone and email. You don’t hire employees because of their skill with telephones or email, right? You hire them because they are the best at what they do, which happens to include fluency with whatever forms of media their jobs call upon them to use. For example, a customer service representative is a customer service expert first and a telephone conversation expert second. Social media works the same way: When listing ideal qualifications for a position, focus on the activity and function first and the medium second.


  

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