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Texas Instruments (TI)

Texas Instruments Incorporated, 6550 Chase Oaks Blvd. Ms8470, Plano, TX 75023; www.ti.com/rfid; phone 1-888-937-6536

TI brands its RFID group, not surprisingly, TI-RFid (Texas Instruments Radio Frequency Identification Solutions). This group has significant experience in LF and HF and waited for the protocol dust to settle before venturing into UHF, but now it is going after the tag market with a vengeance.

Word on the street: TI has some very smart RFID folks working for it. Several of these folks have been involved with the various standards groups, which means they understand the direction the protocols are going and have a jump on designing the chips. TI will have some of the first Generation 2.0 tags available and has experience in high-capacity production to make sure they can meet demand. The only lingering question is whether TI will lose this fight to another competitor the way it lost the battle for the calculator to HP. With strong expertise in chips and RFID tags, TI is a good bet as an early winner. If TI focuses on more nimble innovation and cannibalizing its own products, it has a fighting chance to be a long-term winner.


  

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