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Chapter 17. Ten Tips for Balanced Scorec... > Communicate Your Personalized Four-L...

Communicate Your Personalized Four-Legs Approach to Everyone

In sports, each team member needs to know his role as well as how the play comes together in order for the team as a whole to be successful. For example, the center fullback in soccer has to be able to absorb the stopper role to key in on the opponent’s dangerous striker, to be able to anticipate the other team’s movement of the ball. If the center fullback didn’t do his job, his team pays the price.

In business, success likewise depends on how well everyone understands the overall mission and direction of the company as well as how each person’s role is impacted. Each person, whether management or employee, needs to understand her part and how they can best support the four legs approach to make Balanced Scorecard a success. You can accomplish this by discussing it over and over, constantly reinforcing the basic principles, and ensuring that everyone is personally involved in the process.


  

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