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What is organizational behavior and why is it important?
Organizational behavior is the study of individuals and groups in organizations.
OB is an applied discipline based on scientific methods.
OB uses a contingency approach, recognizing that management practices must fit the situation.
Shifting paradigms of OB reflect a commitment to ethical behavior, the importance of human capital, an emphasis on teams, the growing influence of information technology, new workforce expectations, changing notions of careers, and concern for sustainability.