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Part Three. Financial Strategies > 12 Business and Strategic Planning for the G... - Pg. 247

C H A P T E R 1 2 Business and Strategic Planning for the Growing Franchisor n today's highly competitive and rapidly changing marketplace, the management teams of early-stage, growing, and established fran- chisors must be clear on their (1) overall strategic plan, (2) current business plan, and (3) the efficacy of their business model. (See Fig-