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Part Three. Financial Strategies > 15 The Role of the Chief Financial Officer a... - Pg. 311

C H A P T E R 1 5 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues s discussed in the previous chapter, as a franchisor grows and ma- tures, its management team must also evolve to meet new challenges and solve new problems. In the early stages, the franchise's manage- ment team is heavily focused on sales and marketing, which are