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Section I: Training Topics > Chapter 4: Creativity and Innovation: Most Importa...

Chapter 4

Creativity and Innovation: Most Important in a Complex World

If you asked most people for a general definition of creativity, they would likely say that it is the ability to create something new or view something differently. If you followed up with a question on the importance of creativity in business, you would no doubt be told that creativity was extremely important, if not vital, to an organization’s long-term success and competitiveness.

Interestingly, the fifteen hundred CEOs interviewed for IBM’s 2010 Global Chief Executive Officer Study (mentioned in the introduction to Chapter 3 of this book) also identified creativity as the most important leadership quality and predictor of success in the marketplace. The CEOs in the study noted that creativity is the basis for what they called the “disruptive innovation and continuous re-invention” required of every organization. Moreover, the CEOs said that this breakthrough thinking is required not only at the top, but must be present throughout an organization.


  

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