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1. Who Moved My Cheese? is praised as effective by Peter Drucker Management Center and by executives at Whirlpool Corporation, Aeronautical Science Center at Patterson AFB, Rochester Institute of Technology, Merrill Lynch International, Eastman Kodak, and Xerox Corporation. Based on the Amazon.com customer reviews, customers either loved it or hated it (791 reviews showing 4 or 5 stars, 576 showing 1 or 2 stars, with only 150 showing 3 stars).