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    Copyright
    Contents
    Preface
    Acknowledgments
    Introduction
    1 ASK: What Keeps You?: Do you know what they want?
    2 BUCK: It Stops Here: Who's in charge of keeping them?
    3 CAREERS: Support Growth: Are you building their future or are you in the way?
    4 DIGNITY: Show Respect: Do they know that you respect them?
    5 ENRICH: Energize the Job: Do your people have to leave to find growth and challenge?
    6 FAMILY: Get Friendly: Avoid making your employees choose between work and family life
    7 GOALS: Expand Options: There are five career paths other than up
    8 HIRE: Fit Is It: Make a match or start from scratch
    9 INFORMATION: Share It: Do you have it? Do you hoard it?
    10 JERK: Don't Be One: Are you one?
    11 KICKS: Get Some: Are we having fun yet?
    12 LINK: Create Connections: If you build them, they will stay
    13 MENTOR: Be One: Are they learning from you?
    14 NUMBERS: Run Them: Calculate the cost of loss
    15 OPPORTUNITIES: Mine Them: Will they find them inside or outside?
    16 PASSION: Encourage It: Help them find the work they love--without leaving
    17 QUESTION: Reconsider the Rules: Which will you keep: the rules or the people?
    18 REWARD: Provide Recognition: Which matters more: praise or pay?
    19 SPACE: Give It: Are your people on a short leash?
    20 TRUTH: Tell It: The truth hurts--or does it?
    21 UNDERSTAND: Listen Deeper: When you tune out, you lose out--and they move out
    22 VALUES: Define and Align: What matters most?
    23 WELLNESS: Sustain It: Are they sick or tired?
    24 X-ERS AND OTHER GENERATIONS: Handle with Care: They are different. Can you keep them?
    25 YIELD: Power Down: Give it up to keep them
    26 ZENITH: Go for It: Test your Retention Engagement Index
    Top Ten Pushbacks
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    Notes
    Index
    About the Authors
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    22 VALUES: Define and Align: What matters most? - Pg. 215

    Chapter 22 ALUES Define and Align I don't think my manager really understood what I value most. I felt like I had to leave my real self at home. --A.J.