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Section 5: Websites and E-Commerce Syste... > Chapter 14: Antecedents of Children’...

Chapter 14

Antecedents of Children’s Satisfaction with Company Websites and their Links with Brand Awareness

Lucie Sermanet

IESEG School of Management Lille-Paris, France

Frank Goethals

IESEG School of Management (LEM-CNRS) Lille-Paris, France

Andrea Carugati

IESEG School of Management (LEM-CNRS) Lille-Paris, France

Aurélie Leclercq-Vandelannoitte

IESEG School of Management (LEM-CNRS) Lille-Paris, France


  

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