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    Section 5: Websites and E-Commerce Syste... > Chapter 14: Antecedents of Children’...

    Chapter 14

    Antecedents of Children’s Satisfaction with Company Websites and their Links with Brand Awareness

    Lucie Sermanet

    IESEG School of Management Lille-Paris, France

    Frank Goethals

    IESEG School of Management (LEM-CNRS) Lille-Paris, France

    Andrea Carugati

    IESEG School of Management (LEM-CNRS) Lille-Paris, France

    Aurélie Leclercq-Vandelannoitte

    IESEG School of Management (LEM-CNRS) Lille-Paris, France


      

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