Chapter 11. Using creativity

Explanation

Creative thinking should be a lifelong process. However, there will be times when you have a schedule or deadline for a specific creative activity. For example, you work in the marketing department of an international company, and your supervisor has asked you to come up with a slogan for a new product. Your supervisor will provide you with a deadline for writing the slogan. Therefore, it’s important to follow the set schedule. This brings in the importance of improving creativity. Creativity can be used not only to create new ideas but also to solve any type of problem.