Create Competitive Advantage with Innovation (Collection) > Disrupt: Think the Unthinkable to Spark Transformation in Your Business > Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors - Pg. : Safari Books Online

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Create Competitive Advantage with Innovation (Collection)

Create Competitive Advantage with Innovation (Collection)

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Contents

Table of Contents

Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business

Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth

The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Introduction: Disruptive Thinking: The Revolution Is in Full Swing

Pt. I. The Hypotheses, the Opportunity, and the Ideas

Ch. 1. Crafting a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End

Ch. 2. Discovering a Disruptive Opportunity: Explore the Least Obvious

Ch. 3. Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors

Transforming an Opportunity into an Idea

What Is Your Focus? (Getting Past Stumbling Block 1)

What Can You Blend Together? (Getting Past Stumbling Block 2)

What Are Your Disruptive Ideas? (Getting Past Stumbling Block 3)

Pt. II. The Solution and the Pitch

Ch. 4. Shaping a Disruptive Solution: Novelty for Novelty’s Sake Is a Resource Killer

Ch. 5. Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual

Epilogue: An Instinct for Change: Look Where No One Else Is Looking

Quick Reference Guide: Process Summary

About the Author

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World

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Chapter 3. Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors

Albert Einstein

“Imagination is more important than knowledge.”

—Albert Einstein^[1]

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