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Chapter 2

1.“Textile Washing Products: Global Industry Guide.” MarketResearch.com (February 2009), http://www.marketresearch.com/product/display.asp?productid=2104548.
2.Procter & Gamble, “2008 Annual Report,” 2.
3.Ibid.
4.From The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton Christensen, Harvard Business Press, 1997. Excerpt reprinted with permission of Harvard Business Press.
5.Tom Krazit, “Google Looks to Fast-Track Employee Ideas,” CNET (June 18, 2009), http://news.cnet.com/8301-1023_3-10267848-93.html.
6.Iomega, “2000 Annual Report,” 15.
7.Iomega, “2001 Annual Report,” 3.
8.Cisco, “Nuova Systems Acquisition Marks Another Major Step in Cisco’s Data Center Efforts” (April 8, 2008), http://newsroom.cisco.com/dlls/2008/hd_040808b.html.
9.Paul Venezia, “Review: Cisco’s Unified Computing System Wows,” InfoWorld (November 10, 2009), http://infoworld.com/d/hardware/test-center-reviewcisco-ucs-wows-603 (accessed November 19, 2009).
10.Marthin de Beer, personal interview (January 21, 2009).
11.Scott Anthony, “The Disruptors of the Decade,” Harvard Business Review (January 14, 2010), http://blogs.hbr.org/anthony/2010/01/disruptors_of_the_decade_the_r.html (accessed January 28, 2010).



  

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