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Chapter 2. The Future of Value Creation > Globalization and Competition

Globalization and Competition

Thomas Friedman, in his book The World Is Flat, identifies three historical waves of globalization:

  • The globalization of nations: Think British Empire at its zenith.

  • The globalization of corporations: Think of present-day multinationals of your choosing.

  • The globalization of the individual: A desire to reside locally while engaging globally.


  

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