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    Cover
    The Truth About Innovation
    Contents
    Preface
    Innovation is new stuff that is made useful
    A beautiful idea is never perfect
    A crisis is a terrible thing to waste
    A great innovation deserves a great name
    Any fool can do either, genius does both
    All new ideas are made of old ideas
    Bet small to win big
    Better to ask forgiveness than permission
    Creativity is a process not an accident
    Creativity is its own reward
    Crowds are mad, bad and advantageous to know
    Cut innovation some slack
    Cure apathy by sharing purpose
    Do what your competition won't
    Don't get lost in translation
    Different structural strokes for different folks
    Even useless can be useful
    Every company needs an idea market
    Everyone can learn to think better
    Find the buzz that works for your people
    Free your children before someone eats them
    Get your ducks in a row
    Got to share more to get more
    Hell hath no fury like talent spurned
    Hire for how they learn, not what they know
    How much is the future worth?
    Ideas are fragile, handle with care
    Innovate your way out of recession
    Innovation can be measured
    Innovation is not everywhere
    It's a cultural thing
    Just enough disunity for progress
    Leaders get the innovation they deserve
    Little differences make a big difference
    Look outside for a bigger brain
    Madonna knows more than your boss
    Meeting of minds not mindless meetings
    Most things will fail, get over it
    Not all networks are created equal
    Open spaces, open minds
    People judge you first, then your ideas
    Power is originality's best friend
    Quick fixes can lead to great innovations
    Reinventing the wheel is a good thing
    Second can be better than first
    Some ideas are easier to swallow
    Sometimes you have to gamble everything
    Success is an s-shaped curve
    The ideal design is the simplest design
    This is going to hurt
    Understand change to make progress
    Welcome to the innovation factory
    What you know can hurt you
    Who the hell cares where it was built?
    You can't control the waves so learn to surf
    References
    Acknowledgements
    About the author
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    You can't control the waves so learn to surf - Pg. 227

    TRUTH