Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Diverse > CHAPTER 3: Diversifying the Hunt

image CHAPTER 3 image

Diversifying the Hunt

JIM KOCH IS THE FOUNDER and chairman of the Boston Beer Company, best known for its flagship brand, Samuel Adams Boston Lager. He recalls that in his former career as a management consultant in Boston, he seldom thought explicitly about how and where to find ideas. As a consequence, he did not come up with very many of them, in his estimation. That changed, however, in the early 1980s, when Koch decided to strike out on his own and explore entrepreneurial possibilities. Suddenly the ideas started bubbling up around him. Why? Because he was looking for them.

“My sense was that once I started looking for business ideas, they were everywhere,” he told us in an interview. “It's sort of like radio frequency. You're surrounded by radio waves, but if you're not tuning into them, you're not going to receive them.”


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free 10-Day Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint