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Innovate or Perish: Managing the Enduring Technology Company in the Global Market
By: Edward Kahn
Publisher: John Wiley & Sons
Pub. Date: December 11, 2006
Print ISBN-10: 0-471-77930-X
Print ISBN-13: 978-0-471-77930-8
Pages in Print Edition: 336
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Overview
Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.
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Table of Contents
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1 TokenChapter 1. The Polymath CEO: Enlightened Leadership for the Enduring Technology Company
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1 TokenChapter 2. The IP Toolkit: Maximizing Business Value from Intellectual Property
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1 TokenChapter 3. Harvesting New Intellectual Assets: The Role of Business Method Patents and Trade Secrets in Strategic IP Management
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1 TokenChapter 5. Innovation Asset Portfolio: The Intellectual Property Muse Gets an MBA
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1 TokenChapter 7. Maximizing Innovation Teams: The Internal and External Connection Network
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1 TokenChapter 8. Road-Mapping Disruptive Technical Threats and Opportunities in Complex, Technology-Based Subsystems: The SAILS Methodology
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1 TokenAppendix 9A. Determining Fair Royalty Rates for University-Developed Technology Exclusive License Option