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OUR VALUES TODAY

The Whirlpool Values are continually updated. Exhibit 5.6 sets out the values during the period of innovation embedment, from 1999 to 2002. These values are used extensively by Whirlpool people to guide behavior. They are an incredibly important component of our strategic architecture and the culture of Whirlpool. They have also played a critical role in helping us design innovation embedment actions. The fact that we had taken the time to create and embed many of them before we began the innovation effort most likely took us a long way toward embedment in the first place. If a company does not have a strong cultural assessment and set of values, we strongly suggest addressing this before beginning an embedment process.

Exhibit 5.6. Whirlpool's Enduring Values


  

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