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LEGO

Everyone who works at LEGO has the same ambition: ‘We all have one thing in common – the goal is to put a smile on a kid's face.’ Not many of us can say this. Across the whole organization ‘everyone buys into what the LEGO Group's purpose is.’ With its track record, most would agree that LEGO and its employees are hitting the mark.

Although nearly bankrupt at the start of 2003, the manufacturer of what Forbes nominated as ‘the toy of the 20th century’ has made a remarkable turnaround and done it largely by itself. As Jan Christensen, communication manager at LEGO puts it: ‘its 99% our own fault that we were really down low and its 99% our own success that we are back up.’ In the past five years or so LEGO has launched new products that have taken it into totally new markets. Revenues have more than doubled while profits have risen by over 1700%. But LEGO is not out to be the world's biggest toy company – just the best.


  

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