Introduction

Growth Champions provides a distinct, informed perspective on how leading companies have been able to create, build and sustain growth to win the innovation battle. Drawing on a mixture of insights, research, interviews, anecdotes, and examples, it has been written to help business leaders to learn from the masters of innovation and understand the key lessons that really make a difference as they venture into the future.

Why Growth?

Sustained growth is the ambition of most leaders. It has become not only the center of strategy but it is also a critical cultural focus for most organizations. If the sought-after goal of being a Growth Champion can be achieved then there are multiple positive impacts and implications – all high profile: think of companies like Apple and Google, PepsiCo and Nike. Most companies today place improved growth at the core of their businesses. Likewise, countries have growth at the heart of their economic strategies.