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Chapter 1. What Is Sustainability? > Cooperation and Competition
1.4. Cooperation and Competition
Competition, while a powerful motivator in innovation, is not the only ingredient needed for successful, sophisticated solutions. Despite how we characterize innovation and design, nothing is created in a vacuum, and no solution is successful without cooperation between people, including design teams, partners, supply chains, and customers.
Competition, while a powerful motivator in innovation, is not the only ingredient needed for successful, sophisticated solutions.
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