Chapter Five The Perfect Pitch If you have an apple and I have an apple and we exchange these apples, then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas. --George Bernard Shaw Aaron looked out the window from his office as a couple dozen employees from his company filed into a rented bus. They were all headed to a Washington Redskins game on an unusu- ally balmy October evening. It was just past 5:30, and although Aaron would've been more than happy to be on the bus, he was content to watch the beaming workers as they laughed and joked with each other in the parking lot. And the mood wasn't 89