Index feedback, valuable, 51 files, checking, 97 follow-through, importance of, 13 free advertising, 59 free-writing, 164-165 future idea-generation, 83 185 G Google, marketing strategy of, 130 Graham Bell, Alexander, 11 ground rules, setting the, 155-156 group, collective genius of a, 13 guidance, giving the group, 141 guidelines, giving the group, 141 ideas, capturing your, 165-168 generating, 11, 159-166 pitching your, 174-177 pitching, 92 presenting your, 174-177 selecting your best, 168-171 ideation, importance of, 26 incentives, having the right, 144-145 information, managing, 48 innovation, importance of, 26 input, encouraging, 25 insights, sharing, 11 instant messaging, 21 L H Hayes, Robert M., 139 homework, doing, 21 humor, self-deprecating, 96 left-brained thinking, 29 liaisons, having, 34 loss-prevention teams, 41 M I IBM, marketing strategy of, 131 idea creation, 29 idea-capturing process, 78 idea-generation, future, 83 management and employee relationships, 15 managers, middle-level, 96 managing information, 48 Marriot, marketing strategy of, 132