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Chapter 8: Globalizing the Young Venture > Disciplined Pursuit of Early Globali...

Disciplined Pursuit of Early Globalization: The Case of Approva Corporation

In 2007, Approva Corporation was a privately held venture-capital-backed software company headquartered in Reston, Virginia, a suburb of Washington DC.13 Approva is an excellent example of a company that globalized soon after it was founded in 2001, did so by design, and where the company's leaders have been systematic in building organizational capabilities to manage globally dispersed operations. Within six months of founding, Approva had set up its primary software development center in Pune, India. On the marketing front, the company began targeting customers in North America, Europe, and Asia right from the very beginning. By 2007, Approva had attracted over $30 million in venture capital funding. The company's staff of over three hundred professionals was spread across several continents: the United States, India, Australia, and Europe. Approva's customer list included well-establish....


  

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