A B O U T T H E AU T H O R S WINTER NIE For the last two decades, Winter Nie has researched and consulted with many of the world's leading multinational corporations in Asia, Europe, and the United States. She is a leading expert on con- temporary Chinese enterprises, and is currently a professor at IMD, one of Europe's leading international business schools, located in Lausanne, Switzerland, where she regularly teaches classes attended by senior Chinese executives. Born and raised in China, she did her graduate studies in the United States, and received her Ph.D. from the University of Utah. Her extensive experience working with the executives of the world's most successful multinationals as well as China's most dynamic companies gives her unique insights into the cultural differences that are shaping the aspirations and the reality of the new global economy. Her previous book, Made in China: Secrets of China's Dynamic