Part II
Strategic Business
Choices and Decisions

Establishing a viable, commercial presence in India can be done in many ways and is constrained, for all intents and purposes, only by a realistic assessment of the business conditions that you’ll be operating within. The Central Government provides a fairly clear roadmap toward opportunities for partial or complete investment in most of the country’s business sectors. Numerous commercial organizations, government agencies, and global entities are ready to identify, guide, finance, and support promising ventures. Many Western firms have been in India for some time and can offer advice to help you avoid the major pitfalls.

To successfully establish your operation, you should follow a strategic approach. Taking things in small, wait-and-see steps simply will not work. The venture should be planned all the way through to the end; only then will you be prepared to grow and sustain your business. Here are some real examples of issues that should be considered for your plan.