Chapter 5. The Fourth Essential Change: Master the 4E's of Involvement

He who has great power should use it lightly.

—Seneca

In the 1950s, Harley-Davidson motorcycles were known as the greatest “hogs” on the road. They inspired countless movies and clubs of travelers. By the 1980s, however, the company was staggering and was almost out for the count. Honda had leveled some blows by producing motorcycles that were styled better and held their oil. Harley-Davidson was on its way to the junkyard in the sky.