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84. Use Precise Speech

Master leaders use language that moves people. They speak with precision and clarity. They demonstrate flawless use of vocabulary fashioned for their particular followers. They know how language shapes people and cultures. They rely on terms that have a transformational effect on listeners. They know that the right word serves as a powerful agent to prompt people at every level. They know that their choice of words reflects who they are, what they believe, and how they view the world. The best leaders influence others more effectively through accurate speech.

Pick up a thesaurus to beef up your knowledge of more precise terminology. Most people have between 2,000 and 10,000 words in their working vocabulary. The English dictionary contains more than 500,000 words. That means people only use one-half to 2 percent of the entire language available to them. Building your word base does not mean you have to become more loquacious or effusive. Precision means accurate, correct, and exact words. We're going to make a big difference in the market this year is a grand statement, but to say, Sales will increase at least 20 percent this year is a much clearer statement of the goal.


  

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