Concentrate on Your Own Product

I focused our team’s attention on “us” to the exclusion of everything else. Virtually no mention was made of the upcoming opponent—its style, tendencies, or key players. Nor did I talk about the standings or the consequence of other games being played in our conference.

A joke even circulated that UCLA’s team manager would go out into the lobby before a game and buy an official program so our players would know who the opponent was.