Chapter 3. What Am I Known For? (Identity)

Leadership Identity Challenge With rapid technological, demographic, political, and social change, organizations scramble to align employee strengths into a coherent organization identity that responds to evolving customer and societal requirements. Great leaders help individuals align their personal strengths with the organization identity (firm brand) and with customer expectations.

Jason Bourne is on the run (hear the insistent beat of the background music). Although struggling to clear a fog of amnesia about his history, he has not forgotten how to fight bad guys, break into Swiss banks, blow up cars, perform emergency medical procedures, gain the trust of wary women, or speak Russian, although he has no idea where he learned these things or why he needed to know them. Haunted by violent images, aware that others are out to get him, and spooked by his own instinctive capacities, he is horrified by the conclusion pressing upon him: he must be a killer for hire. Bourne has all the skills of a cold and highly trained assassin, but his moral values are deeply offended by such a possibility.