Shifting from Park to Drive

Tnuva Food Industries Ltd., a 70-year-old company and one of the ten largest industrial companies in Israel, initiated a major project that called for switching to a new “specialized dairy” organizational structure. No longer would five small, local dairies each produce and market all of its dairy products to the local buyers. Rather, three large, modern dairies would be built, each with its own production specialty, relying on logistics centers for distribution. One of these three new dairies was slated to specialize in cup products (cottage cheese, yogurt, and so on). That dairy would replace three veteran dairies around the country, in Jerusalem, Haifa, and Tel Aviv, which would then be closed down.

The new dairy, at Alon Tavor, was slated to be the largest dairy in the Middle East and among the largest ones in Europe. The constructed facilities for the factory, including the buildings, systems, and infrastructure, would cover about 60,000 square meters. The equipment was linked together by more than 80 kilometers of stainless steel pipe and 7,000 automated valves, all on a 130,000-square-meter site at the foot of Mt. Tavor, approximately 12 kilometers from Nazareth.