Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

3.2. Ciba-Geigy

The Ciba-Geigy Company in the late 1970s and early 1980s was a Swiss multidivisional, geographically decentralized chemical company with several divisions dealing with pharmaceuticals, agricultural chemicals, industrial chemicals, dyestuffs, and some technically based consumer products. It eventually merged with a former competitor, Sandoz, to become what is today Novartis. I was originally asked to give some talks at their 1979 annual meeting of top executives on the topic of innovation and creativity, and this encounter evolved into a variety of consulting activities that lasted into the mid-1980s.

3.2.1. Artifacts—Encountering Ciba-Geigy

My initial encounter with this company was through a telephone call from its head of management development, Dr. Jurg Leupold, inquiring whether I would be willing to give a talk to their annual meeting in Switzerland. Ciba-Geigy ran annual meetings of their top forty to fifty executives worldwide and had a tradition of inviting one or two outsiders to the three-day meetings held at a Swiss resort. The purpose was to stimulate the group by having outside lecturers present on topics of interest to the company. Dr. Leupold asked me to give lectures and do some structured exercises to improve the group's understanding of creativity and to increase "innovation" and "leadership" in the company. Prior to the annual meeting, I was to visit the company headquarters to be briefed, to meet some other key executives—especially Dr. Sam Koechlin the CEO—and to review the other material that was to be presented at the annual meeting. I got the impression that things were highly organized and carefully planned.


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint