184 The Winning Factor F guidelines/limits for how much they were expected to con- tribute personally in hours and funds. If the team reached its goal, they would have a celebration party. If they failed, they would have a "wake." In either case this took the form of a family barbecue hosted by the sales manager at his house, where he provided all the food and drink and he and his wife and kids cooked and served the guests. He found that this charitable endeavor provided a safe envi- ronment for his team to challenge their abilities, work together as a team, and try out new roles (project leadership, planning/strategy, finances, marketing/communication). The fact that it was a new project each year helped keep things fresh and forced people to be creative and not just work off past templates. It also encouraged dialogue as they tapped into the expertise of the people who had had their roles the previous year. The added bonuses for all this effort were a contribution to a worthy cause, an opportunity to