F Manage Yourself 67 Maximize Your Return on Investment An understanding that not everyone is coachable also needs to be part of your belief system. Some people bring life issues into the workplace, and most managers are not skilled at dealing with those. This is why most organizations have an employee assis- tance program. When you see a behavior in someone reporting to you that is permanent, personal, and pervasive, unless you are a therapist you're not going to be successful in developing that person. Likewise, if you are a parent and your child develops an eating disorder, you will need the assistance of a specialist. You and I do not possess the detailed maps required to give these in- dividuals the kind of guidance they need to move forward. As a coach you need to know where your time will be most effectively spent and get the best return for your investment.You need to work with people with whom you know you have a