RULE 29 Let them think they know more than you (even if they don't) This one is so simple and yet i bet very few managers use it. And why not? it makes people feel really special and important. All you have to do is say to your staff, `you know about this, what do you think?' The key principles to this rule are: · ask their opinion · get their ideas and views · give them more responsibility than they ever had before ­ you'll be surprised how people always rise to a challenge · discuss important issues and news with them · encourage feedback · never dismiss them as being `mere workers'. Even if you know you know more about a subject than they do ­ still do it. They feel good. They perform better. They learn from your conversations. Maybe you learn too. And while you're doing all this, take them through the entire process of your industry so that they don't get stuck in a rut of one department. you have to let them see their important role in the overall scheme of things, how their contribution is valuable and helpful and how the whole thing would flounder without them. Treat them as you would a valuable client you were showing round. Let them in on your industry's secrets: `Well, we use the new XP8 coatings on our silicon chips, unlike Mathers and crowley who still use the old XP5, but i expect you know that 60 T H E R UL ES OF MANAGEMENT