Management Stripped Bare 207 another Milky Bar again. And I really hated the snotty Milky Bar kid. Hatty had very successfully introduced me to the ideas of utility and scarcity. We value the scarce over the common; and the marginal value of extra anything decreases. Our first £20,000 of income or spending is highly valued and well used. Adding £20,000 to a £1 million budget or to an executive earning £1 million a year, and the money simply disappears down a black hole. Once again, less is more.