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14
THE NETWORK OF NETWORKS
The power of the Internet is in the networks of people it enables. The connections and the relationships it fosters are what will change our view of how the world works.
It is funny how the word networking still carries negative connotations for many people. Hints of nepotism and “brown nosing”. Trying to cheat your way into an inner circle by getting to know the right people. But in fact networks have always been the way to really get things done. Everyone builds up groups of people they trust, who in turn know other people they trust. We remember who knows who, where they work, and what they can help us with. This is how we get things to happen. If we were limited to doing things exclusively through the formal, command and control, hierarchies in our organizations then very little would get done. The real work gets carried out by networks of people who know and trust each other.