151 Quick Ideas to Inspire Your Staff Turning Every Worker Into a CRM Job descriptions are important, but most have a bad, if not fatal, flaw. By listing the common job description it provides an escape hole for employees to miss their responsibility in build- ing customer relationships and repeat business. If you are to- tally sold on the concept of serving and creating long-term customer relationships, then each and every person in your or- ganization should share in that commitment. When a visitor at Disney World watched a cast member, one of the performers, stop and pick up some litter and deposit 13