Chapter title here About the Author Twenty-five years ago, when Jerry Wilson began his pro- fessional career managing one small auto parts store, it would have been hard to imagine that he would become a world- renowned expert in marketing and develop a new marketing and customer retention philosophy called Customerology. Yet that is just what happened. Jerry grew his small auto parts store into an extremely profitable retail store group that dominated the area in which it was located. Not content with simply increasing sales in his own business, Jerry leveraged and expanded this experience, soon becoming well known for his retail store operations and sales and management consulting. Jerry was also the author of the highly acclaimed Word- of-Mouth Marketing, 138 Quick Ideas to Get More Cli- ents, and How to Grow Your Auto Parts Business, published in numerous languages and distributed internationally. Jerry also authored more than 100 feature articles on customer retention