Index experience as an artistic input, 7, 41, 58, 69­73 collective, 72 cumulative, 70 harnessing, 185­86 as an outcome, 73 experience curve, 69 artistic, 69­70, 72 Experience Economy, The, 73 E-ZPass, 144, 145 Falsettos, 149 Farley, Chris, 178 Farnsworth, Philo, 126 Fibonacci, 71 Fidelity Investments, 108 finance, 42 and business aesthetics, 131­33 and volatility, 132­33 Finn, William, 149 Fisher, Roger, 32 Fisher Body division of General Motors, 145 Fitzgerald, F. Scott, 5 flow, definition of, 35 Ford, Henry, 145 Ford Motor Company, 146 Formule I (chain of hotels), 61 Forster, E. M., 188 Fortune, 16, 40 founding myths of companies, 81­82 Frames of Mind, 65 Frankl, Dr. Viktor, 49 Friends, 152 Frost, Robert, 92 function and design, 167­70 gambling, 150 Gantt charts, 107 Gap, the, 29, 122 Gardner, Howard, 40, 65 Gates, Bill, 68 GE Capital, 133 Geeks on Call, 153 Geeks Online, 153 Geeks on Time, 153 General Electric, 133 General Foods, 83 General Motors, 145­46 genius, 67­68, 104 Gershwin, George, 106 Gerstner, Louis, 77­78 Getting to Yes, 32 Getzels, Jacob, 103 Gilded Age, 173 Gilmore, Jim, 73 Gioia, Dana, 83­84 Giotto, 71 Glover, Savion, 66 Gods of Winter, The, 83 Goleman, Daniel, 39, 62 Google, 15, 162 GPS, 15 Gretzky, Wayne, 68 group primacy, 179 Halpern, Charna, 178 Harvard Business School, 96­97 Hawthorne Eect, 65, 196n6 headphones, noise cancellation, 60­61 Heifetz, Ronald, 91 Heisenberg Uncertainty Principle, 65, 196n6 Helmholtz, Hermann, 103 · · 208 · ·