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Chapter 11. Negotiating for the Long Term

Chapter 11

Negotiating for the Long Term

Good negotiating practice has the potential to create a win-win situation every time. That’s why, whether you’re buying a car or working out a vital business deal, it’s important to avoid pitfalls and bad negotiating tactics. They can create bad will. Beyond the immediate benefit of emerging from a deal satisfied, there are long-term, indirect advantages to cultivating a win-win negotiating style.


  

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