Part I

Become an Expert: Master the Five Golden Rules of Negotiation

When you have absorbed and implemented part I, you will be well on your way to being professionally equipped to handle commercial negotiations. It’s a fact that 95% of poorly negotiated deals end up that way because someone fails to abide by one of the five essential rules or his “crucial prerequisites.” The rules are simple, but essential, when you are preparing for and conducting face-to-face negotiations. They will protect you from the major errors that can cost you dearly when handling important business deals.

Look around you. Many people believe that they know these golden rules, but very few people have truly mastered them, even among the most senior managers in major corporations.