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6. Securing Online Advertising: Rustlers... > Creating Accountability in Online Ad...

Creating Accountability in Online Advertising

Online advertising remains a “Wild West” where users are faced with ads they ought not to believe and where firms overpay for ads without getting what they were promised in return. But it doesn’t have to be this way. Enforcement by public agencies is starting to remind advertisers and ad networks that long-standing consumer protection rules still apply online. And as advertisers become more sophisticated, they’re less likely to tolerate opaque charges for services they can’t confirm they received.

Meanwhile, the online advertising economy offers exciting opportunities for those with interdisciplinary interests, combining the creativity of a software engineer with the nose-to-the-ground determination of a detective and the public-spiritedness of a civil servant. Do well by doing good—catching bad guys in the process!


  

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