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Chapter 20: Server Software > 20.7 The Cultural Cloud?

20.7 The Cultural Cloud?

In this context, consider the following statistics from an Ericsson presentation.14 In January 2010 there were 200 million active users on Facebook and 300 million on the Chinese community QC. 20% of all internet users were Chinese. Between the 25 and 31 January 2009, over the Chinese New Year, over 18 billion SMS messages were sent in China.

18 months later (June 2011) active Facebook users had grown to 500 million15 and 21.4% of all internet users were Chinese.16 This might seem like a small increase from 20% but the effect is massive. This means there are 420 million internet users in China, a population penetration of 31.6%, representing a growth of 1766.7% over the prior ten-year period.

The US comes in a distant second with 240 million users, population penetration of 77.3% and a growth of 151% over ten years. The US makes up 12% of the world market. Hardly surprising then that Nokia remain keen on adding application and content value to lower-end handsets.


  

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