Steve Jobs and the Art of the Swordsman

As noted in Chapter 5, Steve Jobs had a simple yet remarkable approach to the art of presentation. His slides, for example, were always devoid of clutter and highly visual, and he used them smoothly and seamlessly, advancing all slides and effects by himself without ever drawing attention to the fact that he was the one advancing the slides. His style was conversational, and his visuals were in perfect sync with his words. His presentations were built on a solid structure, which gave them an easy feeling of flow as if he were taking us on a small journey. On stage he seemed friendly, comfortable, and confident (which make others feel relaxed too), and he exuded a level of passion and enthusiasm that was engaging without being over the top.