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Preparation > 2. Creativity, Limitations, and Constraints

2. Creativity, Limitations, and Constraints

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In Chapter 3, we take a look at the first steps in the preparation stage. But first, let’s take a step back and look at something we usually do not think about when preparing a presentation: creativity. You may not think of yourself as being creative, let alone as a creative professional like a designer, writer, artist, and so on. But developing presentation content—especially content to be delivered with the aid of multimedia—is a creative act.

Most of the students and professionals I meet in classes and seminars around the world say that they are “not very creative.” Some of this is modesty no doubt, but I think most adults genuinely believe this. They have convinced themselves that creative is just not a term they would use to describe themselves. And yet these are adults who do well in their jobs and generally have happy and productive lives. How is it that they believe they are not creative or that their jobs do not require high levels of creativity? On the other hand, if you ask a room full of young children if they are creative, you’ll see just about every hand go up. Pablo Picasso said that “all children are born artists, the problem is to remain an artist as we grow up.” ....


  

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