1.2. Finding Out Exactly What BCM Does

Probably the hardest thing you have to do with BCM is explain exactly what it is. By the time you've read this book from cover to cover and marked it up a few times with your trusty highlighter pen, you, too, will probably be a true fan of BCM. Many of your friends will start to notice a difference in you; you'll no longer rush into meetings five minutes late with a sticky note stuck to your shoe. Your colleagues will marvel at the change and wonder about the secret of your success. Now comes the hard part — explaining what BCM can do for you.

Here's what you can do with Business Contact Manager: