Sketching Complete Ideas Now that you've generated several ideas, begin to sketch pictures or scenes from them. These sketches become visual trig- gers that spark more ideas. The sketching process should be loose and quick--doodles really. Search through stock houses, magazines, even YouTube for images and vignettes to reference while sketching. Generate as many pictures as you can while keeping in mind the slide layout; you want to ensure that the elements work spatially in that format. In this way, sketching serves as proof-of-concept because ideas that are too complex, time-consuming, or costly will present themselves as ripe for elimination. Don't worry about throwing things away--that's why you generated a lot of ideas in the first place. In fact, you're ultimately going to have to throw all of them away except for one. Designers recognize this as the destructive aspect of the creative process; it's a good thing. Some of the ideas you generate may require multiple scenes built across a few slides versus a snapshot on a single slide. On the other hand, sometimes it's as simple as using the perfect picture or diagram. Getting your great idea across might require that you manipu- late an image, create a custom illustration, or produce a short video. Focus on whatever works best, not on the idea that's easiest to execute.